Depending on if you work independently or with a salon that allows you to set your own prices it can be very confusing to know when it’s a good time to increase your prices and what to increase it to as well. As a lash artist or lash business owner you can experience some resistance when you start to increase your prices but in most cases, your clients will understand. As you continue your lash training education and become a more experienced and valuable lash artist you put yourself in a position where you can increase your pricing. This is hard to do when you are just starting out and do not have the experience yet.
A business shouldn’t be a side hustle:
If you plan on running your lash business and earn a full-time income, you need to treat it like your baby and not as your side hustle or plan B. Think about how long it takes you to apply a typical set of lashes and see if you are actually able to cover yourself for a wage as well as your expenses. You should ask what your skills are worth and place a wager on your services accordingly. If you do not have the proper experience or training then you cannot be charging premium prices.
You should be able to take a break:
Making sure that you’re making a decent income and breaking even is important. Through a bit of marketing you might be able to get your clientele to the point where you are able to take regular breaks throughout the year. If it’s impossible for you to get away from your business, it may be wise for you to consider training someone using your skills or offering some type of referral discount so that you can book more appointments in the same timeframe.
Create a waitlist for new products and charge accordingly:
If there are new products entering into the market, you need to be able to charge accordingly and only let a few select clients give them a try. It’s likely that you may need to spend a bit of extra time applying these products and working with them to get comfortable. If you’re going to be applying a new treatment or working with a brand-new product, make sure that you are raising your prices and wait listing the service before offering it to the general public.
Consider some of these top ideas if you are thinking about raising your lash prices. Working to make better profits within your business will help to give you more stability. Your customers will understand when the prices need to increase, especially if you’re offering new products or it’s been years since your prices have inflated.
This post was written by Natali Roshau. Natali has over 10 years of experience as a lash artist and is owner of Lash Addict Studio. Lash Addict studio offers lash extension in Tampa. In addition to being a lash artist she also offers eyelash training certifying girls across the nation!